Mar 11th: ‘The Vampire Diaries’ Helped Change the Perception of The CW, Network President Says

Jen | Categories: Interviews, The Vampire Diaries, TV Series | Comments Off on ‘The Vampire Diaries’ Helped Change the Perception of The CW, Network President Says

“Without ‘The Vampire Diaries,’ we would not be where we are today,” Mark Pedowitz told THR.

When Mark Pedowitz joined The CW as president in 2011, he binged two of the network’s shows before starting: Supernatural and The Vampire Diaries, with the latter having then aired two seasons.

Now, as TVD wraps its run after eight years, Pedowitz sees the show as having helped shape his network at a time when it wasn’t particularly known for being a genre-friendly home.

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Jan 9th: (SPOILERS) CW boss weighs in on future of The Originals

Jen | Categories: Interviews, Season 4, Spoilers, The Originals, TV Series | Comments Off on (SPOILERS) CW boss weighs in on future of The Originals

THIS POST CONTAINS SPOILERS, DO NOT READ ANY FARTHER IF YOU DO NOT WANT TO BE SPOILED!!! [ read more ]

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May 19th: CW Boss Defends Benching Originals, Touts Next Fall’s ‘Biggest Ever’ Superhero Crossover Event

Jen | Categories: Interviews, Season 4, The Originals, TV Series | Comments Off on CW Boss Defends Benching Originals, Touts Next Fall’s ‘Biggest Ever’ Superhero Crossover Event

The Originals failed to secure a spot on The CW’s fall schedule, but there’s no need administer last rites to the Vampire Diaries spinoff.

In a conference call on Thursday morning, network president Mark Pedowitz spoke of his decision to hold the show until midseason, telling reporters, “We have a very strong schedule. We still believe quite a bit in The Originals. We only have 10 hours, so we made a choice to [hold it] to further boost our schedule at midseason.”

Pedowitz also shot down speculation that Vampire Diaries upcoming eighth season would be its last. “No decision has been made one way or the other,” he maintained, before adding, “My dream is it isn’t [the final season].

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Aug 11th: (SPOILERS) CW Boss talks Nina’s Departure

Jen | Categories: Season 7, Spoilers, The Vampire Diaries, TV Series | Comments Off on (SPOILERS) CW Boss talks Nina’s Departure

THIS POST CONTAINS SOME SPOILERS, DO NOT READ ANY FARTHER IF YOU DO NOT TO BE SPOILED!!! [ read more ]

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May 14th: (SPOILERS) CW boss on Vampire Diaries future without Nina Dobrev

Jen | Categories: Interviews, Season 7, Spoilers, The Vampire Diaries, TV Series | Comments Off on (SPOILERS) CW boss on Vampire Diaries future without Nina Dobrev

THIS POST CONTAINS SPOILERS, DO NOT READ ANY FARTHER IF YOU DO NOT WANT TO BE SPOILED!!! [ read more ]

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Jan 23rd: ‘Vampire Diaries’ Hits 100 Episodes: Ian Somerhalder, Nina Dobrev and Execs Tell All

Jen | Categories: Ian Somerhalder, Interviews, Julie Plec, Kevin Williamson, Nina Dobrev, Paul Wesley, The Vampire Diaries, TV Series, TVD 100th Episode | Comments Off on ‘Vampire Diaries’ Hits 100 Episodes: Ian Somerhalder, Nina Dobrev and Execs Tell All

By the time 2008 rolled around, vampires were well established in the zeitgeist with a surging Twilight film series and the beginnings of HBO’s True Blood. The CW, a joint venture of CBS Corp. and Warner Bros., put its hat in the ring with The Vampire Diaries — and the risk paid off. Based on L. J. Smith’s young-adult novels, the show centers on a parentless teenage girl who catches the eye of two vampire brothers while navigating adolescence, the supernatural and death. Lots of death. Any talk of Diaries just being TV’s Twilight clone subsided when it debuted Sept. 10, 2009, to 5.7 million viewers and became The CW’s highest-rated show among younger viewers, with an enviable median viewer age of 34.5. While season-five ratings average 3.8 million, its social media reach is far-ranging, with nearly 18 million Facebook fans and 420,000 Twitter followers (more than 17 million if you count the cast’s and producers’ followers). It ranks as the fourth-most-social broadcast series, behind American Idol, The Voice and The X Factor, according to Trendrr, and it’s seen in more than 180 countries. The key players of Diaries spoke candidly with THR about the success of the series.

THE TWILIGHT EFFECT

PETER ROTH, Warner Bros. TV Group president and chief content officer: At the time, Alloy Entertainment, now a part of Warner Bros., were our partners. Through that relationship, we were exposed to The Vampire Diaries and were so taken with these characters.

KEVIN WILLIAMSON, executive producer: A long, long, long time ago, Alloy had brought the books to my office, saying, “What about a movie?” I basically didn’t read the books. I said no on the premise and the idea. It just seemed, in the wake of Twilight, that it shouldn’t be the direction I take. Then, years later, The CW came to me with it.

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